Online retail is growing year on year - estimated to rise from $396.7 billion in 2018 to $684 billion by the end of 2021. This shift to online shopping has benefited companies like Amazon tremendously, but there is also a downside for retailers: rising customer returns.

It is estimated that nearly $300 billion in products sold on Amazon are returned by customers. As a result, the Amazon return center faces a tremendous workload. Have you ever wondered what happens to the products you've returned?

In fact, many of the returned items remain unopened and quality checked. Some retailers would select high quality products from these returned items and turn them into a mystery box. The concept of a mystery box is self-explanatory. You receive a box without knowing what is inside, and when you open it, you are surprised and excited to see what you have received. provouxin is one such mystery box company, that collects high quality electronic items from Amazon returns and puts them together in mystery box at different prices for consumers.

Fortunately, I had the opportunity to interview Ethan Harris, the CEO of provouxin, and some of his staff. Read on below for our interview. 

What's so enticing about mystery boxes?

Ethan Harris: We are pleased to see that the mystery element is very well received by buyers, and even more so in these unprecedented times. Because of the surprise effect, a box is the perfect gift for someone you love or for yourself!

What do you think of this whole trend of mystery boxes?

Ethan Harris: It was great to see all the unboxing videos that popped up on YouTube. We also got a lot of nice feedback from our own customers and we love to see their reactions to their boxes.

How do you curate each box? What does the process look like?

Ethan Harris: We have a team of experienced members who pick up brand new, unopened products from the Amazon returns center and assemble our provouxin boxes. The contents of each box are handpicked to offer our customers items and brands that complement each other and add value.

What would a customer actually get and why do you choose these particular products for the box?

Ethan Harris: We have a growing list of great brands that appeal to a wide range of people. You'll find consumer electronics like Bluetooth speakers or gaming headphones and health products like neck massagers or oral irrigators. We have so many exciting products on offer all the time.

provouxin's careful control of product selection has resulted in high quality mystery boxes that are coveted and loved by many consumers. Let's take a look at some of the comments customers have made about the products.

provouxin now has its biggest sale ever. Mystery Boxes up to 50% discounted! Buy now before they are sold out.